How do you construct a graphic identity that creates a suite of objects that take into account our individual styles and creative personalities? Miguel Olivares challenge was to create a cohesive visual language and systems that would capture his practice as a food designer.
This identity is based on the importance of acknowledging our dichotomies between the physical/digital, design/ art, and nature/industry. The result is an evolved sense of materials, graphic design, and branding.
With guidance from Bejamin Critton this project demonstrates the importance of having a deeper holistic point of view about identity and how to visually render it to the communities that surround us.
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