“If you could acknowledge accomplishment or valor, or simply give someone a thumbs-up in a way that was frictionless and social, what might you reward?" - Designer Jung Soo Park
Jung Soo Park's product started from re-imagining a piece of tape in terms of it's intended purpose and function, its qualities and properties of material, how people use it, and re-creating the value.
In collaboration with Miguel Olivares they created a visual story, that highlights Park’s message in his Tape Of Honor product. Miguel Olivares main responsibility was as cinematographer, he also played a key role in developing the storyboard, script, location scouting, custom design, and editing along side Park.
We had the great pleasure of winning a couple of Oscars when we had final viewing/Oscar night.